Personas

To ensure our design and proposal resonated deeply with target users, we developed four user personas. Each persona highlighted specific features, showcasing their unique journey and addressed some of the pain points and goals.

This was further supported by a customer journey map for each persona to illustrate how individuals in diverse roles would navigate, interact with and benefit from the proposed solution.

Persona 1 Persona 2 Persona 3 Persona 4

Persona 1: Local Individual

Customer Journey Map

Hi-Fidelity Mockups

Quick Access & Seamless Wayfinding
To streamline the experience on the event day, the app displays Jia Jie’s upcoming booking schedule, enabling immediate access to their purchased tickets.

To further enhance the user journey, we implemented integrated directions to the allocated seat, which guides Jia Jie based on his booking and real-time location relative to specific landmarks. Our aim was to create a seamless journey from ticket retrieval to finding the exact location within the venue.

Effortless Ticket Access
Jia Jie has the flexibility to access their tickets within the application or conveniently store them in their Apple/Google Wallet for immediate access.

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Personas

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