Persona 2: Foreign Family

Persona 1 Persona 2 Persona 3 Persona 4

Customer Journey Map

Hi-Fidelity Mockups

Timely Notifications & Personalised Engagement Our design for the app's dashboard delivers personalised, real-time notifications and targeted promotional offers (e.g., 'Sports Hub 3-Day Pass'), leveraging on Kristy’s booking history and preferences. To complement this, she can also quickly view upcoming bookings directly on the homepage, providing one-tap access to tickets and immediate directions to event venues.

Curated PlansThis section presents curated plans and deals designed to match the user's specific schedule. Kristy is able to select from a variety of options that fit their timeline, with advanced filtering capabilities for activities (e.g., 'all-day' or 'night' adventures) to further refine her choices.

Convenient WishlistWe also included a wishlist button integrated directly into each activity's detail page. This feature enables her to effortlessly bookmark activities for any future planning and consideration.

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