Persona 4: Football Enthusiast Couple

Persona 1 Persona 2 Persona 3 Persona 4

Customer Journey Map

Hi-Fidelity Mockups

Event Discovery & BookingThe 'Events' feature facilitates effortless discovery, allowing Sherman to quickly find relevant events through targeted filtering by categories like 'Sports' and 'Location'. A key thought process behind this was to integrate seamlessly with third-party systems, providing embedded ticket views directly within the app to eliminate friction. As an added incentive, Sherman is rewarded with loyalty points for every event booked.

Centralised Booking OverviewThe 'Bookings' tab in the bottom navigation provides Sherman with a centralised view of his upcoming events and facility bookings. This design allows quick access to review details of his purchased tickets and reserved facilities, enhancing his overall experience.

Loyalty Rewards ManagementThe app also displays total loyalty points directly on the homepage, providing immediate access to a detailed rewards overview. This section allows Sherman to view his accumulated points and explore redeemable items, including F&B discounts, exclusive merchandise, and catering services. Our aim here was to continuously reward user passion and engagement.

Say Hello!

🔗