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To understand common user experiences, we employed affinity mapping and thematic analysis to identify recurring patterns and key themes within the participant feedback. These insights are organised into the following key themes, each with positive and negative sub-themes reflecting common sentiments.
The themes that emerged from this analysis are:
- Visual Design & Layout
- Understanding Labels & Terminologies
- Effectiveness of Organisation
The subsequent examples illustrate how individual user comments were grouped and classified under these overarching themes:
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