About UI/UX Other Works Contact
Synthesising User Insights
- Frequency: How many times an issue has occurred with various participants.
- Impact: How much has it impacted the user trying to accomplish the task?
This systematic approach ensures that resources are allocated to problems that matter most as not all issues are equal in priority. By assessing each problem's impact (how severely it hinders a user's goal or causes frustration) and its frequency (how often it occurs), we can objectively determine its overall severity. This allows us to focus on improvements that will have the greatest positive effect on the user experience.
Setting Priority Guidelines
Impact levels are determined by assessing the severity of issues as perceived by participants. A Likert scale, commonly used to measure agreement, has been adapted to quantify this severity on a scale of 1 to 3, with 1 representing low impact and 3 indicating high impact.- 3 (high impact) Significantly hindering the user from understanding the product
- 2 (medium impact) It causes difficulties but does not entirely prevent them the user from achieving their goals.
- 1 (low impact)
A minor inconvenience that does not significantly affect their overall experience.
The table above presented the impact score and reflects how significantly this problem interfered with the user experience (e.g., impeding navigation to desired content), while frequency shows that 69% of participants experienced this issue. The calculated severity of 2.07 confirmed this as a high-priority area for design solutions.